For Homes That Need Clean Without Compromise

Made for the Most Sensitive

No coughing, no wheezing, no headaches. From kitchen to bath, our products are safe by design, not coincidence.

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Fragrance Free

100% Non-Toxic, Plant-Based

EWG VERIFIED® A

Safe for Sensitive Bodies

MADE IN THE USA

TOUGH ON GREASE

Baby & Pet Friendly

Fragrance Free

100% Non-Toxic, Plant-Based

EWG VERIFIED® A

Safe for Sensitive Bodies

MADE IN THE USA

TOUGH ON GREASE

Baby & Pet Friendly

The Starter Pack

EASY STARTER KIT

The Starter Pack

Includes one concentrate 8oz bottle and one 16oz spray bottle

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Why You’ll Love It

A better way to clean—powerful, bio-based, and refillable. Ready to ditch the toxic chemicals and plastic waste? Our Starter Pack gives you everything you need to clean smarter, safer, and more sustainably. Just mix, refill, and get cleaning—without worrying about hidden irritants or harsh residues.

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    Fragrance-Free & Hypoallergenic – Zero irritants, just purecleaning power.
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    100% Biodegradable Formula – Tough on dirt, safe for your home and waterways.
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    Sustainable & Cost-Effective – Refill and reuse—less waste, more clean.
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    USDA BioPreferred
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“This is SO MUCH BETTER than the other cleaners I have tried. It doesn't streak at all, totally cleans and IS NOT GIVING ME A RASH OR A MIGRAINE! YAY! Next I'm going to order the family bundle!” - Charlie H.

Family Starter Pack
Family Starter Pack

Includes: Dish Soap, All Purpose Cleaner, Marble & Granite Cleaner, Bath & Daily Shower Cleaner

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Why You’ll Love It

A better way to clean—powerful, bio-based, and refillable. Ready to ditch the toxic chemicals and plastic waste? Our Starter Pack gives you everything you need to clean smarter, safer, and more sustainably. Just mix, refill, and get cleaning—without worrying about hidden irritants or harsh residues.

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    Fragrance-free & dermatologist-tested – No hidden irritants, just safe, effective cleaning.
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    100% Biodegradable formulas – Safe for septic systems & gray water.
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    Tough on messes, gentle on sensitive skin – Because clean should never come with compromise.
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    USDA BioPreferred
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“Finally able to clean without having to hold my breath. Sensitive clean All Purpose Cleaner cleans as well or better as the leading name brands with ingredients that don't attack the user.” - Diana DeLaney

All Purpose Cleaner
All Purpose Cleaner

Includes one 16oz All Purpose Cleaner spray bottle and 8oz Concentrate bottle

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Why You’ll Love It

A Fragrance Free All Purpose Cleaner that lets you breathe. Proven to eliminate harsh chemicals, irritants and toxins that can compromise your health, our powerful, 100% plant-based FRAGRANCE FREE ALL PURPOSE CLEANER removes dirt + grease, leaving behind nothing but breathable air and surfaces clean enough to eat on.

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    0% fragrance + dyes
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    NO parabens, phthalates, phosphates, petroleum solvents, methylisothiazolinone or benzothiazolinone
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    Use on nonporous surfaces including hard and soft natural stone like granite, slate + marble (pH level = 10-11)
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    100% Biodegradable formula
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    Septic System + gray water safe
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    USDA BioPreferred
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“I threw out ALL my old cleaning products and started new with the family pack and am SO GLAD I DID! No more sensitivities and they definitely do the job!” - Molly B.

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It's So Safe, You Can Drink It.

Family Starter Pack
Family Starter Pack

Includes 3 Concentrates, 3 Spray Bottles and 1 Dish Soap

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EASY STARTER KIT

Cleaner Starter Packs
Cleaner Starter Packs

Includes a 16oz Cleaner and 8oz Concentrate

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Concentrate Refills
Concentrate Refills

Includes 8oz concentrate
refill bottles

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2PK Dish Soap
2PK Dish Soap

Includes two 20oz Dish Soap

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We Decided to Do It the Right Way

Making Safe Products, So You Don't Have To.

Doing things the safe way takes more work — but it’s worth it. Whether you’ve mixed your own DIY solutions in the past or are choosing a ready-made cleaning product, the details matter. Instead of relying on vague “green” claims or hidden fragrance blends, we took a scientific approach and examined every ingredient at the molecular level. Our patented formula removes known irritants, avoids harsh chemicals, and eliminates masking scents and essential oils that can trigger sensitivities. It’s everything you love about DIY — simple ingredients, nothing hidden — but perfected with science so you get reliability, and performance without the guesswork.

Clean Without The Disclaimers

It's so safe, you can drink it. And because we believe in products with no disclaimers, here’s the low-down behind ours.

  • Clinically tested for the most sensitive skin

  • 100% Bio-Based

  • 100% Clean & Safe Guarantee

SAFE SURFACTANTS

SAFE SURFACTANTS

Natural cleaning products rely on powerful surfactants, and we care a great deal about the way we process ours. We thoroughly examine what catalysts are used in their formulations, and what trace chemicals can be excluded.

CAREFUL PROCESSING

CAREFUL PROCESSING

Ethanol is an effective, plant-based solvent. When we use it as an ingredient, we make sure it is safely manufactured, eliminating even the smallest levels of hazardous toxicants like methanol or isopropanol.

EXCEPTIONAL HYGIENE

EXCEPTIONAL HYGIENE

By introducing high levels of hygiene and special manufacturing aids, we are able to use a less aggressive preservation system that ensures no “nasties” before packaging.

Six Ingredients, Zero-Guesswork

WATER
WATER
Solvent-Reverse Osmosis Water

What it does: Solvent–Reverse Osmosis water removes trace chemicals, solvents, and treatment residues that can trigger reactions in people with chemical sensitivities.

Why we use it: It also prevents hidden interactions between minerals and ingredients, keeping formulas stable, neutral, and truly fragrance-free. By eliminating these variables, S-RO water creates a gentler, safer product that won’t irritate skin, lungs, or the nervous system.

CAS# 7732-18-5
ALKYL (C10-16) glycosides
ALKYL (C10-16) glycosides
Surfactant - Plant-based

What it does: Emulsifies oils and water, making stain and soil removal easier.

Why we use it: Alkyl (C10–16) glycosides are plant-based surfactants made from simple sugars and fatty alcohols, making them exceptionally gentle and biodegradable. They clean effectively without the harsh solvents, sulfates, or reactive compounds that often trigger symptoms in people with chemical sensitivities. Because they’re non-ionic, low-irritation, and residue-free, they’re one of the safest surfactant choices for sensitive skin, lungs, and environments.

CAS# 110615-47-9
ETHANOL
ETHANOL
Solvent - Plant-based

What it does: Dissolves grime, as well as soils and stains.
Why we use it:
Plant-based ethanol derived from corn is a cleaner alternative to petroleum-based ethanol because it doesn’t carry the same solvent residues or harsh chemical byproducts. It evaporates quickly, helps lift oils and grime, and leaves no lingering scent — making it easier on people with chemical or fragrance sensitivities. Because it’s bio-based and highly purified, it provides effective cleaning power without the irritants often found in conventional ethanol sources.

CAS# 110615-47-9
POTASSIUM COCOATE
POTASSIUM COCOATE
Surfactant - Plant-based

What it does:
Potassium cocoate is a gentle, plant-based soap made from coconut oil that helps break down grease, lift dirt, and rinse clean without leaving residue behind.

Why we use it:
It’s naturally mild, biodegradable, and free from synthetic detergents or harsh additives, making it ideal for people with chemical sensitivities. Its simplicity and low-irritation profile give effective cleaning power while staying safe for everyone.

CAS# 61789-30-8
POTASSIUM CARBONATE
POTASSIUM CARBONATE
Buffer - Plant-based

What it does:
Potassium carbonate is a plant-based mineral buffer that helps balance pH so the cleaning formula stays stable, effective, and gentle on contact.

Why we use it:
It prevents irritation by keeping the formula from becoming too acidic or too alkaline — a key benefit for chemically sensitive people who react to shifts in pH. Because it’s highly refined and free of fragrances, residues, and reactive additives, it supports a predictable, consistent clean with no surprises for sensitive systems.

CAS# 584-08-7
POTASSIUM CITRATE
POTASSIUM CITRATE
Chelator - Plant-based

What it does:
Potassium citrate is a plant-based chelator that binds to minerals in water so they don’t interfere with cleaning performance or leave behind film.

Why we use it:
By controlling mineral buildup, it helps the formula rinse cleaner and feel gentler — a major benefit for chemically sensitive people who react to residues or inconsistent results. Its simplicity, purity, and non-reactive nature keep the formula predictable and irritation-free.

CAS# 110615-47-9
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Trigger-Free Cleaning.

Trigger-Free Cleaning.

Clean without compromise. No headaches, no wheezing, no guesswork.

Every molecule is chosen to minimize triggers, VOCs, and sensitivities

So Safe, You Could Drink It.

So Safe, You Could Drink It.

Though we don’t recommend it — it just tastes like soap.

Because our furry friends and little ones have curious hands and mouths.

Fragrance-Free, Always.

Fragrance-Free, Always.

No masking scents, no essential oils, no hidden fragrance.

No vague ‘fragrance’ or proprietary mixes. Every ingredient is listed, explained, and verified.

Tested to the Highest Standards.

Tested to the Highest Standards.

Batch tested, every time.

Even our water is safe, purified by Reverse Osmosis, filtered to remove bacteria and mold.

DIY Spirit, Science-Level Results.

DIY Spirit, Science-Level Results.

Cleans better than DIY — safer than store-bought.

No mixing, no guessing, no smudges, no stress. Our formulas cut through grease, grime, and fingerprints without leaving streaks or residue. Just a flawless, glass-like shine—every time.

Made for the Most Sensitive

Made for the Most Sensitive

Gentle on you, tough on mess.

Our non-toxic, fragrance-free, and hypoallergenic formulas are made for sensitive skin and allergy-prone homes. Breathe easier and clean confidently —without the harsh chemicals.

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Clean Should Never

Need A Warning Label

A cleaner that supports your body instead of overwhelming it. Formulated for the most sensitive among us — babies, pets, families, and anyone living with Multiple Chemical Sensitivities. Gentle by design, effective by nature.

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